SYNERGY
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By definition, synergy is the creation of a whole which is greater than the sum of its parts. The requirement for this brief was to create a piece of work which communicates the different aspects of the term in order to increase the viewers understanding of the concept.

In response to this brief, I produced a short, punchy film, aptly entitled ‘Synergy’, which captures the concept in more than one dimension. Firstly, the work visualises how the simple combination of multiple individual ingredients can work together to produce a delicious cake. However, the film’s audio also hides an extra dimension to the video by capturing the easily recognisable sounds associated with these ingredients. These sounds are then used to produce a synergistic song which compliments the striking video perfectly.