The number of cars on British roads has increased almost every year since the end of WWII.
As a result, immense strain is placed on resources and on the environment. To solve this
problem, I designed a concept mobile application which rewards users for choosing a more
environmentally friendly mode of transport.
The application is targeted at recent school leavers who are reaching the legal driving age.
The app guides the user to the most convenient and economical mode of transport and continues
to tracks the journey. When the user has reached their destination, the app rewards points
which can be exchanged for goods more appropriate for the user.