Innocent were searching for a way to make their drinks more desirable to consumers in their mid twenties. To solve this issue, I worked as part of an independent creative team to create a conversational and engaging marketing campaign which portrayed the notion that fruit is just too awkward to eat, therefore making Innocent Drinks the perfect alternative.

Innocent loved the idea so much, they purchased the intellectual property from myself and the other team members. This material has since been used in Innocent’s recent digital advertising campaign which has received millions of views in just a couple of weeks.