In response to YCN's brief for Cath Kidston I developed a new conversational print that not only reflects the unique and traditional values of the brand but also compels with the idea of a modern day british woman as it's main target audience.

I was inspired by the use of modern day technology, by blending this concept and the traditional value of the brand as one I began my research into traditional methods of technology. This led me to decide upon using an old typewriter as the main focus of my design. This pretty, but simple pattern follows the theme of Cath Kidstons most recent print of random clocks.