In response to YCN's brief for Cath Kidston I developed a new conversational print that
not only reflects the unique and traditional values of the brand but also compels with the
idea of a modern day british woman as it's main target audience.
I was inspired by the use of modern day technology, by blending this concept and the traditional
value of the brand as one I began my research into traditional methods of technology. This led
me to decide upon using an old typewriter as the main focus of my design. This pretty, but simple
pattern follows the theme of Cath Kidstons most recent print of random clocks.